Onlinestrategien verwalten
Lesezeit 2 – 3 Minuten

Nie wieder Chaos in der Content-Strategie

Scompler nennt sich das Onlinemarketing-Tool und hat sich dem Kampf gegen die Excel Redaktionspläne auf die Fahnen geschrieben. Das Tool hilft Euch, Eure Content-Strategie zu planen und praktisch umzusetzen.

Projektmanagement-Tool für Onlinestrategien

Scompler hilft großen und kleinen Unternehmen bei der Planung Ihrer Onlinemarketing-Strategie. Wie die Beschreibung von Scompler treffend feststellt, haben selbst viele große Unternehmen keinen konkreten Marketingplan den Sie konsequent verfolgen. Doch selbst wenn Sie eine Onlinemarketing-Strategie verfolgen, hängt es oftmals an der geplanten Umsetzung und am Kontrolling. Der Grund: Chaos. Genau hier setzt Scompler an und möchte mit seiner Software die Analyse, die Planung, die Umsetzung, die Verwaltung und das Controlling in geordnetet Bahnen bringen. Quasi ein Projektmanagent-Tool für Onlinestrategien.

Onlinemarketing Strategien planen und verwalten
Redaktionsplan für Eure Content-Strategie

Features von Scompler

  • Professionelle Planung der Content-Strategie
  • Anlegen von Personas und deren individuelle Strategiezuordnung
  • Kanalübergreifende Planung und Strukturierung von Content-Marketing Themen
  • Übersichtlicher Redaktionsplan (Dashboard)
  • Arbeiten im Team (ab Team-Version)
  • direktes Posten aus Scompler in Facebook, Twitter und WordPress Export
  • Aufwendige Analysemöglickeiten (leider erst ab der Pro-Version)
Onlinemarketing Kalender
Kalender – wann macht wer was? Onlinemarketing Strategien verwalten

Strategie in die Strategie bringen

Mit Scompler könnt Ihr Contentstrategien erstellen, Content planen und diesen dann veröffentlichen und promoten. Ab der Pro-Version könnt Ihr Eure Maßnahmen dann analysieren und für Kunden reporten. Getestet habe ich persönlich das Tool noch nicht, aber es macht einen sehr vielversprechenden Eindruck. In der Basisversion für Einzelkämpfer kostenlos. Mit der kostenlosen Version lässt sich schon sehr gut arbeite, allerdings nicht als Team. Als Teamversion dann 99 Euro und 199 Euro für Scompler pro .. pro Monat versteht sich.

Scompler Videoüberblick

In diesem Video werden Sie äussert sympatisch und ausführlich durch die verschiedenen Funktionen von Scompler geführt:

YouTube

Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.
Mehr erfahren

Video laden

Neben dem Einführungsvideo findet Ihr viele weitere Videos in der rechten Seitenleiste bei Youtube.

Einarbeitung und Hilfen

Die Einarbeitung wird einem dank des gut durchdachten Konzeptes sehr einfach geamacht. Besonders gut haben mir die vielen unterstützenden Hilfe-Videos und Online-Präsentationen gefallen. Zudem finden sich an sehr vielen Stellen des Tools weitere praktische Vorschläge und Hilfen zu dem komplexen Thema. Allen nicht Content-Marketing- oder Strategie Profis empfehle ich dringend, sich die Hilfethemen in Ruhe anzuschauen.

Folien: Einleitung in strategisches Content Marketing
von Mirko Lange

Klicken Sie auf den unteren Button, um den Inhalt von docs.com zu laden.

Inhalt laden

 

Fazit

Ich persönlich bin erst einmal begeistert. Das Tool ist wie ein Leitfaden für meine Contentstrategie bzw. mein Contentmarketing. Ob es ein Muss für Contentstrategen ist, müsst Ihr selbst entscheiden. Ich denke aber, man sollte sich es als Contentstratege auf jeden Fall mal angeschaut haben um es zu entscheiden. Da es eine kostenlose Variante für kleine Agenturen gibt, werde ich mal versuchen mit dem Tool zu arbeiten.

Hier gehts zu Scompler.

176 KOMMENTARE

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